A domain name is a valuable business tool for startups as it helps to tell the story of your company. Some entrepreneurs choose to use the actual company name for the domain name, but others choose to use a set of keywords or a memorable phrase instead. Whatever you decide to do, you want to make sure you choose a custom domain name that is easy to remember and isn’t too long.
This may sound simple, but it can be difficult. As the Internet has grown over the past two decades, fewer simple domain names are available. If you do find an available one, you may be charged a premium for popular words.
Additionally, so-called domain squatters are people who buy up large amounts of domains in the hopes of reselling them at higher prices later. If someone owns a domain you want, you may end up paying a lot of money to obtain ownership.
Does the Length Matter?
As stated above, you don’t want your website domain to be too long, but there are several reasons for this. A domain that is too long can be difficult to remember, but it can also make it more difficult to search for your business.
If possible, try to keep your domain name to one or two words. If you need to go longer, try to keep the words short and try not to exceed five words total, as a domain name over five words will be difficult to market.
What to Do After You Purchase a Domain
After you’ve purchased the right custom domain name, you will need to attach it to a website. This can be done by pointing to the domain name or linking it. There’s some technical wizardry involved in this, so you may want to use a website builder tool to make things easier.
The best website builder for startup business ventures is going to provide you with easy options to make this connection. Additionally, the best website builder for startup business ventures will provide you with guidance regarding search engine optimization during the creation of your site.
Read a similar article about membership website builder here at this page.
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